Red Border Labels

Red Border Direct Thermal Labels for Scales and Deli Counters

A red border does one job. It pulls the eye straight to the label. Vision Supply stocks red border direct thermal labels in six formats built for supermarket scales, deli counters, butcher displays and food service packing lines across Australia.

Red border stock is the standard choice when the printed information carries weight. Use by dates, best before dates, allergen warnings, price reductions and special handling notes all get read more often when the label is framed in red. Staff spot them faster during stock rotation. Customers spot them faster on shelf.

Sizes We Stock

Our range covers the label footprints used by the major scale brands in Australia.

The 58x71mm red border label runs 500 per roll on a 40mm core, packed 30 rolls per carton. It suits mid-size deli scale printers and packing stations.

The 60x62mm red border label runs 500 per roll, packed 25 rolls per carton. This is a common supermarket deli format for pre-packed salads, sliced meats and cheeses.

The 60x99.6mm red border label runs 400 per roll, packed 25 rolls per carton. The longer face gives room for a full ingredient list plus a barcode and date panel.

The 95x100mm red border label is supplied by the carton at 5,600 labels on a 76mm core. This is the high-volume option for industrial scale printers and central packing rooms.

Two pre-printed formats carry a "Best Before" header inside the red border. The 64x58mm version runs 600 per roll and the 64x46mm version runs 800 per roll. Both are packed 25 rolls per carton. The header is already printed, so your scale only needs to print the date and product detail.

Direct Thermal Means No Ribbon

Every label in this collection is direct thermal. The heat-sensitive coating sits on the label face and the printhead darkens it directly. There is no ribbon to buy, load or replace. That cuts your running cost and removes a step from every roll change.

Direct thermal suits short-life applications. Deli and scale labels are printed, applied and sold within days, so the print does not need to survive months of light and heat. For labels that need to last, look at our [thermal transfer labels](/collections/thermal-transfer-labels) instead.

Printer Compatibility

Check three things before you order: label width, label height and core size. Our red border range covers 25mm, 40mm and 76mm cores.

These labels run on the scale printers used across Australian retail, including Wedderburn, Digi, Bizerba, Avery Berkel and CAS units, plus standard desktop and industrial direct thermal printers. Every listing states the exact dimensions, core size and roll count so you can confirm the fit before ordering. If you are unsure, send us your printer model and we will confirm the right stock.

Who Buys Red Border Labels

Supermarket deli and seafood departments use them for use by dates on pre-packed products. Butchers use them on high-value cuts and on anything approaching its sell-by window. Bakeries use them on allergen callouts. Food manufacturers and central kitchens use them on trays and cartons moving between sites.

Any operation where a missed date creates a food safety risk benefits from a label that cannot be scanned past.

Buying in Bulk

Red border stock is sold by the carton for most formats. Carton quantities range from 25 to 96 rolls depending on the size. Buying full cartons drops your per-label cost and cuts down on reorder admin.

Labels stored correctly last a long time. Keep rolls in their box, out of direct sunlight, below 25 degrees and away from solvents. Direct thermal stock will darken if it gets hot, so keep it off the top of the printer and out of delivery vans in summer.

Frequently Asked Questions

What is the difference between a red border label and a plain white label?

Only the pre-printed red frame. The face stock, adhesive and thermal coating are the same. The border is there to draw attention to the printed information.

Do these need a ribbon?

No. All red border labels in this collection are direct thermal.

What core sizes are available?

25mm, 40mm and 76mm, depending on the format. Each listing states the core size.

Can I get a red border label in a custom size?

Yes. Contact us with your size, roll count and core and we will quote a custom run.

Are the best before versions pre-printed?

Yes. The 64x58mm and 64x46mm formats have "Best Before" already printed inside the red border. Your scale prints the date.